July 2019 – Golf Guru Group

What do women want from their golf travel?

Golf Guru Group23rd July 2019Comments OffUncategorized

I am frequently asked what can hotels and golf courses do to attract this evolving audience of golfers. Asked to write for the IGTMarket website run by Reed Exhibitions, this is what I had to say:

Whilst women’s equality on the golf course and equal playing rights remains a priority for most progressive businesses wishing to embrace this focussed audience, women’s golf travel still remains a bit of an untapped marketplace, but growing in popularity with golf tour operators now seeing this as a worth while and lucrative focus.

As a former golf tour operator, safety and security whilst traveling was and should be an uncompromising given.

Speaking to industry experts and ladies who travel this is what else needs to be factored in to please this discerning group of emerging golfers:

VOLVIK GOLF BALLS

ggg127web6th July 2019Comments OffProduct Reviews

PRODUCT

VOLVIK VIVID LITE

MANUFACTURER

VOLVIK

CONTACT DETAILS

PRO SHOP/DISTRIBUTOR

DISTRIBUTOR

GOOD PRO SHOPS

PRICE

RRP ~£27.00/DOZ

TECHNICAL SPECIFICATION

N/A

FEATURES

SOFT FEEL
MATTE COATING
VIVID TECHNICOLOUR
55-85 SWING SPEED
MILD SOFT FEEL
HIGH TRAJECTORY
LIGHTER SOFTER CORE
VOLVIK DIMPLE DESIGN
CONFORMS TO USGA AD R&A RULES

WHAT WE THINK

GIVEN THE TIME TO REVIEW THE BALLS, I HANDED THEN OUT TO TWO LADIES OF A MID 20 HANDICAP AND WE PROCEEDED TO PLAY 9 HOLES TOGETHER, EACH OF US HAVING A DIFFERENT COLOUR.

THE COLOUR RANGE WAS POSITIVELY REMARKED UPON BUT CONCERNS WERE RAISED BY THE LIGHT BLUE AS A BALL TO SEE IN THE SKY? THE PINK AND YELLOW WERE EASIEST COLOURS TO SEE ON A COLD MARCH MORNING
FIRST THOUGHTS WAS IT LOOKED RUBBERY BUT PLAYED FINE, GOOD WITH THE SHORT GAME BUT FROM A GOLFER WHO IS A GOOD SHORT GAME PLAYER, IT WAS NOTED THAT THEY DIDN’T PLAY ANY DIFFERENTLY TO AFFECT HER STRENGTH IN THE GAME.

A GOOD PUTTING BALL. I LENT MY PLAYING PARTNERS MY PUTTER TO SEE IF MY EXPERIENCE OF THE BALL BEING SOFT OFF THE FACE WAS PECULIAR TO MY PUTTER, IT WAS FELT THAT THE SOFTNESS OF THE BALL WORKED IN ITS FAVOUR, THIS WAS NOTICED FOR PUTTING PARTICULARLY.

BEING MID 20 HANDICAPPERS, THE OTHER LADIES FELT THE BALLS RESPONDED PROPERLY FOR THEIR PLAYING ABILITY.

THE BALLS WERE QUITE DIFFICULT TO CLEAN IN THEIR MATT COLOUR, HOWEVER, IT APPEARED THAT THEY DIDN’T CUT OR SCUFF AS EASILY.

SHORT VIDEOS AND POSTS WILL BE PLACED ON INSTAGRAM SARAH.FORREST360GOLF – GO CHECK THEM AND MORE OUT FOR ALL THINGS GOLF

Month: July 2019